We designed their brand and materials to uphold the same qualities as their pieces—textured, timeless and sophisticated. Inspired by the Chinese philosophy of Yin and Yang, we used contrasting opposites throughout their identity—smooth and rough, shiny and matte, dark and light—to create balance and wholeness. Since most of their pieces were originally commissioned by wealthy men and women for their homes in 18th/19th century China, we chose gold as their accent color, which symbolizes wealth and riches in China. The lines in the logo are a modern, deconstructed interpretation of a pagoda and the rectangular icon was inspired by their roots and luck with the number 8.