Omega Yeast Labs

Brand Identity + Website Design

Details

Details

Every beer you drink requires yeast during the brewing process. Different yeast strains yield different flavor profiles and styles of beer. That’s where Omega Yeast comes in. Based in Chicago and St. Louis, Omega Yeast grows over 75 strains of liquid yeast for Probrewers and Homebrewers. They’re known for propagating ultra fresh yeast that gives consistent results, as well as their one-of-a-kind strains you can’t find anywhere else. After gaining popularity in their regional market, Omega hired us to redesign their brand identity and position them on a national scale. We created a new logo and visual identity system that feels progressive and resonates with the craft brewer. Packaging, stationery, brochures, stickers, posters, apparel, tags, website, ads and signage were all part of branding their new image.

Testimonial

“Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”

— Mark Schwarz, Co-Founder, Omega Yeast Labs

Services

Brand Identity
Website + Digital Design
Print + Packaging Design
Environmental Design
Artwork + Illustration

Recognition

The Dieline
Mindsparkle Magazine
Communication Arts Webpick
SiteInspire
French Design Index
Awwwards Honorable Mention
Creative Boom Magazine
Best Website Design by Design Rush

Credits

Kyle Eertmoed

Designer + Director

Kim Knoll

Designer

Brett Burwell

Website Developer

Valerio Dewalt Train

Architect

Tom Harris Photography

Exterior Photographer

Tru Studio

Interior Photographer

Rightway Signs

Sign Producer

Omega Yeast Labs

Brand Identity + Website Design

Details

Details

Every beer you drink requires yeast during the brewing process. Different yeast strains yield different flavor profiles and styles of beer. That’s where Omega Yeast comes in. Based in Chicago and St. Louis, Omega Yeast grows over 75 strains of liquid yeast for Probrewers and Homebrewers. They’re known for propagating ultra fresh yeast that gives consistent results, as well as their one-of-a-kind strains you can’t find anywhere else. After gaining popularity in their regional market, Omega hired us to redesign their brand identity and position them on a national scale. We created a new logo and visual identity system that feels progressive and resonates with the craft brewer. Packaging, stationery, brochures, stickers, posters, apparel, tags, website, ads and signage were all part of branding their new image.

Testimonial

“Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”

— Mark Schwarz, Co-Founder, Omega Yeast Labs

Services

Brand Identity
Website + Digital Design
Print + Packaging Design
Environmental Design
Artwork + Illustration

Recognition

The Dieline
Mindsparkle Magazine
Communication Arts Webpick
SiteInspire
French Design Index
Awwwards Honorable Mention
Creative Boom Magazine
Best Website Design by Design Rush

Credits

Kyle Eertmoed

Designer + Director

Kim Knoll

Designer

Brett Burwell

Website Developer

Valerio Dewalt Train

Architect

Tom Harris Photography

Exterior Photographer

Tru Studio

Interior Photographer

Rightway Signs

Sign Producer

Omega Yeast Building

Brand Vision

Rather than focusing on the science behind the process, we came up with the tagline, “Craft Yeast for Craft Brews” and took a more artful approach. During the exploration phase, we were inspired by an idea to use Omega’s yeast to create textures and graphics which ultimately became the foundation of the brand image. We activated the yeast by mixing a warm sugar water solution with India ink to create 15 ‘yeast paintings.’ We contrasted the paintings with clean backgrounds and bold type, balancing professionalism with the raw nature of the craft beer world.

Omega Yeast Logo
Omega Yeast Silo Graphics
Omega Yeast Brand Textures
Omega Yeast Collateral

Logo Concept

For the new logo, we designed a letter ‘O’ (for Omega) with a budding yeast cell. We also created a set of ‘budding’ graphics that are used through the identity on things like posters, interior graphics and apparel. When they’re all put together, they form a graphic take on what scientists see under the microscope.

Omega Yeast Collateral
Omega Yeast Packaging and Apparel
Omega Yeast Packaging Design
Omega Yeast Posters
Omega Yeast Signage Design
Omega Yeast Building Graphics
Omega Yeast Signage Design
Omega Yeast People
Omega Yeast People
Omega Yeast Business Cards and Packaging
Omega Yeast Interior Graphics
Omega Yeast Apparel
Omega Yeast Designs
Omega Yeast Interior Mural
Omega Yeast Packaging Design
Omega Yeast Packaging Design
Omega Yeast Collateral
Omega Yeast Collateral