
Brand Vision
The brand identity was inspired by the concept of dialing in an experimental recipe. While most beer brands were focused on skulls, flames, and beards, we found a new world full of whimsy, color, and experimentation. The responsive website is a hub for educational information, designed in Figma and custom-built on a Craft CMS. We also wanted to give the project an analog element so we printed broadsheet newspapers for distribution at industry events in a refurbished newspaper dispenser machine. After the event, we sold copies for old-school price of 50¢ on the website. The papers were so popular they sold out and we had to reprint a second run.



















