Windy City S&C

Brand Identity + Website Design

Details

Details

Windy City Strength & Conditioning (WCSC), home of Windy City CrossFit, was the first CrossFit gym in Chicago. After several years in business, they were facing a saturated market and ready to differentiate themselves by evolving their brand experience, messaging and renovating the facility. Through our design process, we helped them tap into their core values and vision which led to a new name and messaging that set them apart from the competition and rang true to their purpose. We redesigned their visual identity, logo, website, apparel, merchandise, signage, ads and other marketing materials, as well as collaborated with Ellipsis Architects to help conceive the look and feel of the renovated space.


Testimonial

“Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”

— Justin Marcis, Founder, Windy City Strength & Conditioning

Services

Brand Identity
Website + Digital Design
Print + Packaging Design
Environmental Design

Recognition

Website Awwwards ‘Honorable Mention’

Credits

Kyle Eertmoed

Designer

Cheston Bogue
Scott Thompson
Kyle Eertmoed

Photographer

Static Interactive
Surprise Highway

Website Developer

Ellipsis

Interior Architect

Scott Thompson
Cheston Bogue

Videographer

Rightway Signs

Sign Painter

Windy City S&C

Brand Identity + Website Design

Details

Details

Windy City Strength & Conditioning (WCSC), home of Windy City CrossFit, was the first CrossFit gym in Chicago. After several years in business, they were facing a saturated market and ready to differentiate themselves by evolving their brand experience, messaging and renovating the facility. Through our design process, we helped them tap into their core values and vision which led to a new name and messaging that set them apart from the competition and rang true to their purpose. We redesigned their visual identity, logo, website, apparel, merchandise, signage, ads and other marketing materials, as well as collaborated with Ellipsis Architects to help conceive the look and feel of the renovated space.


Testimonial

“Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”

— Justin Marcis, Founder, Windy City Strength & Conditioning

Services

Brand Identity
Website + Digital Design
Print + Packaging Design
Environmental Design

Recognition

Website Awwwards ‘Honorable Mention’

Credits

Kyle Eertmoed

Designer

Cheston Bogue
Scott Thompson
Kyle Eertmoed

Photographer

Static Interactive
Surprise Highway

Website Developer

Ellipsis

Interior Architect

Scott Thompson
Cheston Bogue

Videographer

Rightway Signs

Sign Painter

Windy City Strength and Conditioning Building Graphics

Brand Vision

The foundational belief we came up with that set the tone is “The quality of your health determines the quality of your life and nothing is more important than that.” Most gyms show photos of the space and people working out, but we wanted the entire experience of WCSC to be about using the gym to get fit so you can live your best life, whatever that means to you. The entire website was designed to speak to this idea, including a page on Adventures where members share their stories and experiences where they travel the globe, seeking the most adventurous ways to get out there and use their fitness—so others can do it too. The logo was inspired by a bumper plate and the visual identity takes on an industrial feel, resembling the aesthetics and interior of the gym itself.

Windy City Strength and Conditioning Slogan
Windy City Strength and Conditioning Signage Design
Windy City Strength and Conditioning Signage Design
Windy City Strength and Conditioning Handpainted Signage
Windy City Strength and Conditioning Handpainted Signage
Windy City Strength and Conditioning Interior Design
Windy City Strength and Conditioning Interior Graphics
Windy City Strength and Conditioning Interior Design
Windy City Strength and Conditioning Logos
Windy City Strength and Conditioning Apparel
Windy City Strength and Conditioning Apparel
Windy City Strength and Conditioning Apparel
Windy City Strength and Conditioning Apparel
Windy City Strength and Conditioning Apparel
Windy City Strength and Conditioning Apparel
Windy City Strength and Conditioning Posters
Windy City Strength and Conditioning Branding
Windy City Strength and Conditioning Website Design
Windy City Strength and Conditioning Website Design