
Brand Vision
The foundational belief we came up with that set the tone is “The quality of your health determines the quality of your life and nothing is more important than that.” Most gyms show photos of the space and people working out, but we wanted the entire experience of WCSC to be about using the gym to get fit so you can live your best life, whatever that means to you. The entire website was designed to speak to this idea, including a page on Adventures where members share their stories and experiences where they travel the globe, seeking the most adventurous ways to get out there and use their fitness—so others can do it too. The logo was inspired by a bumper plate and the visual identity takes on an industrial feel, resembling the aesthetics and interior of the gym itself.










