The town of Wayne feels a little bit like Mayberry, where people wave and know your name, or introduce themselves if they don’t. Because the store is situated in one of the historic buildings and the vibe of the area is quaint with just as many horses as people, we wanted their branding to have a familiar feeling, one that feels new with qualities of old. Vintage papers and old victorian lettering inspired the design of their logo and monogram, and the idea of using several typefaces in their identity. We turned both into stamps for things like price tags and grocery bags and used ivory and manila papers to give an authentic look.