Overview
This case study is a little different from the others. Orrin Studio is a conceptual project created to demonstrate Eertmoed Studio’s approach to strategic brand identity design, beginning with creative strategy to align on vision and direction. The goal was to show how a full process brings clarity, connects purpose to visuals, and defines a distinctive brand system. This framework reflects the way I guide clients through uncovering who they are, what sets them apart, and how their story can be expressed with creative integrity.
I'm giving you access to the same deck I use when delivering brand identity design work after strategy is complete. It introduces brand purpose, vision, and mission; target audience; voice and messaging; and core values. From there, the visual identity is revealed step by step, with rationale explained for every design decision. My role is to illustrate the vision as clearly as possible, often providing one to three distinct directions. The result is a process that brings strategy and design together in a way that feels both thoughtful and transformative.
Brand Concept
The brand identity for Orrin Studio is built on the idea of quiet strength and elemental clarity. Inspired by architecture that balances modern precision with natural context, the identity uses simple geometric forms, muted earth tones, and refined typography to mirror the studio’s reductive design philosophy.
Identity Concept
Every detail is intentional, from the modular logo that symbolizes foundation and rhythm to the restrained color palette rooted in stone, slate, and forest. The concept embodies a brand that is timeless, grounded, and quietly confident, reflecting Orrin Studio’s mission to create dwellings that feel inevitable within their surroundings.
Creative Direction
Photography direction emphasizes light, proportion, and integration with nature, showing architecture as a frame for lived experience. Messaging is intentionally restrained, using clear, thoughtful language that communicates purpose without excess.
