A NEW
VISION

A NEW
VISION

A NEW
VISION

INtro

Eertmoed Studio is a design practice at the intersection of brand strategy, creative direction, and visual identity—aligning with entrepreneurs and design firms to deliver projects that elevate and resonate.

Eertmoed Studio is a design practice at the intersection of brand strategy, creative direction, and visual identity—aligning with entrepreneurs and design firms to deliver projects that elevate and resonate.

  • “Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”

    — Justin Marcis, Founder, Windy City Strength & Conditioning

  • “Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”

    — Justin Marcis, Founder, Windy City Strength & Conditioning

  • “Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”

    — Mark Schwarz, Co-Founder, Omega Yeast

  • “Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”

    — Mark Schwarz, Co-Founder, Omega Yeast

  • “Kyle getS it. HE took a thoughtful approach from day one and never let up as HE brought the branding to life. When I come to work everyday, I’m reminded how focused they were on building something with heart. It makes me smile just thinking about it and I’m grateful.”

    — Scott Perin, Founder, Totto's Market

  • “Kyle getS it. HE took a thoughtful approach from day one and never let up as HE brought the branding to life. When I come to work everyday, I’m reminded how focused they were on building something with heart. It makes me smile just thinking about it and I’m grateful.”

    — Scott Perin, Founder, Totto's Market

  • "Working with Kyle was a fantastic experience and I couldn’t have asked for a better guide into the world of design. Not only was his mentorship instrumental to my growth as a designer, his leadership fostered a positive and collaborative work environment which made coming to work everyday exciting. He expertly balanced providing me with the space and inspiration necessary for creativity while also knowing precisely when to step in and provide a timely nudge if I was stuck. He’s an amazing designer and an even better dude, and I’m so grateful for our time working together."

    — Dexter Stevens, Designer at Quarrelsome Coffee

  • "Working with Kyle was a fantastic experience and I couldn’t have asked for a better guide into the world of design. Not only was his mentorship instrumental to my growth as a designer, his leadership fostered a positive and collaborative work environment which made coming to work everyday exciting. He expertly balanced providing me with the space and inspiration necessary for creativity while also knowing precisely when to step in and provide a timely nudge if I was stuck. He’s an amazing designer and an even better dude, and I’m so grateful for our time working together."

    — Dexter Stevens, Designer at Quarrelsome Coffee

  • “Within two meetings Kyle had a thorough comprehension of my brand and the direction. I am so thrilled with the completed packaging—the end result has far exceeded my expectations.”

    — Susie Lee, Founder, Echo Vie

  • “Within two meetings Kyle had a thorough comprehension of my brand and the direction. I am so thrilled with the completed packaging—the end result has far exceeded my expectations.”

    — Susie Lee, Founder, Echo Vie

  • “Kyle exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how he was able to know what I was looking for and produce a final product that was better than I could’ve imagined.”

    — Philip Mast, Founder, Hedge House

  • “Kyle exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how he was able to know what I was looking for and produce a final product that was better than I could’ve imagined.”

    — Philip Mast, Founder, Hedge House

Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Studio

Eertmoed Studio is the design practice of Kyle Eertmoed, an independent design professional with extensive experience in brand and digital design. He believes integrity, creativity, and collaboration are the foundations for great work.

Prior to opening the studio, Kyle co-founded Knoed, a brand design agency in Chicago helping small businesses invent or reinvent themselves. After that, he served as the Director of Brand Design for a biotech company, leading to a successful global acquisition in 2024. Now, he's helping organizations deliver projects that resonate and inspire.

CLients + Collaborators
Clients + Collabs

Architecture + Design

Alisa Bloom

AllKinds

Cloth & Company

C&M Interiors

Debra Weninger Design

Ellipsis Architecture

Goltz Group

Hedge House Furniture

Kim Scodro Interiors

Korte Company

Mademan Design

Merchandise Mart Properties

OWP/P Architects

Pagoda Red

Schuler Shook

Skyline Furniture

Sonny+Ash

Studio 1 Architects

Summer Thornton Design

Tim Thompson Design

Valerio Dewalt Train

Hospitality + Retail

Gene's Sausage Shop

Hannah's Bretzel

Jayson Home

Landbirds

Optimo Hat Company

Outpost General Store

Quarrelsome Coffee

Scorched Earth Brewing

Totto's Market


Products + Services

Boss Hair Group

Curiously Cannabis

Echo Vie

Nuvango

Omega Yeast Labs

Seed to Serum

Tezi

Top Crop

Tru Studio

WCSC

Values of Contrast
01
01
Organic Structure
02
02
Bold Minimalism
03
03
Quiet Confidence
04
04
Complex Simplicity
05
05
Human Technology
Services

Brand Strategy

Developing brand perception starting with purpose, vision, and mission.

Visual Identity Design

A cohesive visual design language tailored to your business.

Website + Digital Design

Online and digital tools are your most important brand assets.

Print + Packaging Design

See what's possible with sustainable materials and techniques.

Environmental Design + Signage

A well-designed space is an extension of your brand experience.

Artwork + Illustration

Custom artwork will differentiate and make your brand memorable.

Process

Intro Call

We start with a call to discuss your project and see if we're a good fit.

Wayfinder Session

Immersive learning to uncover a strategic plan for your brand or project.

Design Explorations

Intensive design explorations and vision development for presentation.

Execution + Production

Brand materials are produced and your website is developed.

Delivery

Files and assets are delivered and your website is launched.

Recognition

2025

Eertmoed Studio Website

Site of the Day, Best CSS Gallery

2024

Top Crop Website

North American Guild of Beer Writers Award for Best Technical Writing, Shana Solarte

2023

Quarrelsome Coffee Branding

Sprudge Design Awards Finalist

2020

Omega Yeast Branding

Mindsparkle Magazine

2020

Totto's Market Branding

Mindsparkle Magazine

2020

Omega Yeast Packaging

The Dieline

Features

Speaking

AIGA Mentor Talks

AIGA Small Talks

Apple Store

Brand New Design Conference

CreativeMornings

First Round Design Conference

SEEK Design Conference

Publications

99u Magazine

Communication Arts
Dwell Magazine

Graphic Design USA

Graphis Magazine

HOW Magazine

I.D. Magazine

Novum Magazine

Print Magazine

Books

Counter-Print

Rockport Publishing

Princeton Architectural Press