A NEW
VISION

A NEW
VISION

A NEW
VISION

INtro

Eertmoed Studio is a design practice at the intersection of brand strategy, creative direction, and visual identity—aligning with entrepreneurs and design firms to deliver projects that elevate and resonate.

Eertmoed Studio is a design practice at the intersection of brand strategy, creative direction, and visual identity—aligning with entrepreneurs and design firms to deliver projects that elevate and resonate.

Let's talk about your project

Let's talk about your project

Let's talk about your project

  • “Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”

    — Justin Marcis, Founder, Windy City Strength & Conditioning

  • “Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”

    — Justin Marcis, Founder, Windy City Strength & Conditioning

  • “Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”

    — Mark Schwarz, Co-Founder, Omega Yeast

  • “Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”

    — Mark Schwarz, Co-Founder, Omega Yeast

  • “Kyle getS it. HE took a thoughtful approach from day one and never let up as HE brought the branding to life. When I come to work everyday, I’m reminded how focused they were on building something with heart. It makes me smile just thinking about it and I’m grateful.”

    — Scott Perin, Founder, Totto's Market

  • “Kyle getS it. HE took a thoughtful approach from day one and never let up as HE brought the branding to life. When I come to work everyday, I’m reminded how focused they were on building something with heart. It makes me smile just thinking about it and I’m grateful.”

    — Scott Perin, Founder, Totto's Market

  • "Working with Kyle was a fantastic experience and I couldn’t have asked for a better guide into the world of design. Not only was his mentorship instrumental to my growth as a designer, his leadership fostered a positive and collaborative work environment which made coming to work everyday exciting. He expertly balanced providing me with the space and inspiration necessary for creativity while also knowing precisely when to step in and provide a timely nudge if I was stuck. He’s an amazing designer and an even better dude, and I’m so grateful for our time working together."

    — Dexter Stevens, Designer at Quarrelsome Coffee

  • "Working with Kyle was a fantastic experience and I couldn’t have asked for a better guide into the world of design. Not only was his mentorship instrumental to my growth as a designer, his leadership fostered a positive and collaborative work environment which made coming to work everyday exciting. He expertly balanced providing me with the space and inspiration necessary for creativity while also knowing precisely when to step in and provide a timely nudge if I was stuck. He’s an amazing designer and an even better dude, and I’m so grateful for our time working together."

    — Dexter Stevens, Designer at Quarrelsome Coffee

  • “Within two meetings Kyle had a thorough comprehension of my brand and the direction. I am so thrilled with the completed packaging—the end result has far exceeded my expectations.”

    — Susie Lee, Founder, Echo Vie

  • “Within two meetings Kyle had a thorough comprehension of my brand and the direction. I am so thrilled with the completed packaging—the end result has far exceeded my expectations.”

    — Susie Lee, Founder, Echo Vie

  • “Kyle exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how he was able to know what I was looking for and produce a final product that was better than I could’ve imagined.”

    — Philip Mast, Founder, Hedge House

  • “Kyle exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how he was able to know what I was looking for and produce a final product that was better than I could’ve imagined.”

    — Philip Mast, Founder, Hedge House

Testimonials

Testimonials

Testimonials

Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Kyle Eertmoed Freelance Brand Designer
Studio

Eertmoed Studio is the design practice of Kyle Eertmoed, a strategic brand designer and creative director with over 20 years of experience. Specializing in creative direction, visual identity, print and digital design, the studio helps entrepreneurs, architects, developers, and interior designers to craft high-touch brands that are minimal, yet soulful.

Guided by a reductive design philosophy, the studio brings each brand’s essence to life by subtracting the unnecessary and focusing on what’s authentic, essential, and enduring. These brands feel grounded and purposeful across digital, print, and environmental touch points. The studio works closely with a trusted network of collaborators, tailoring teams to the unique needs of every project.

Before establishing Eertmoed Studio, Kyle was a Partner at Knoed (2011–2021), a Chicago-based brand design agency, where he helped small businesses and startups invent or re-invent themselves. After that, he served as the Director of Brand Design at a biotech company (2021–2024), leading brand initiatives that contributed to the company's successful international acquisition.

Kyle's portfolio spans a diverse range of industries, including architecture and design, hospitality and retail, and products and services. His work has been recognized by publications such as Communication Arts, Dwell, GD USA, Awwwards, and The Dieline. He has also shared his expertise through speaking engagements at the Brand New Conference, CreativeMornings, AIGA, SAIC, and the Apple Store.

Let's talk about your project

Let's talk about your project

Let's talk about your project

Past CLients & Collaborators
PAST Clients & Collabs

Architecture + Design

Alisa Bloom

AllKinds

Cloth & Company

C&M Interiors

Debra Weninger Design

Ellipsis Architecture

Goltz Group

Hedge House Furniture

Kim Scodro Interiors

Korte Company

Mademan Design

Merchandise Mart Properties

OWP/P Architects

Pagoda Red

Schuler Shook

Skyline Furniture

Sonny+Ash

Studio 1 Architects

Summer Thornton Design

Tim Thompson Design

Valerio Dewalt Train

Hospitality + Retail

Foxtrot

Gene's Sausage Shop

Hannah's Bretzel

Hyatt Hotels

Jayson Home

Landbirds

Optimo Hat Company

Outpost General Store

Quarrelsome Coffee

Scorched Earth Brewing

Totto's Market


Products + Services

Boss Hair Group

Curiously Cannabis

Echo Vie

Nuvango

Omega Yeast Labs

Seed to Serum

Tezi

Top Crop

Tru Studio

WCSC

Reductive Values
01
01
Organic Structure
02
02
Bold Minimalism
03
03
Quiet Confidence
04
04
Meticulous Simplicity
05
05
Human Technology

View Inspiration Board

View Inspiration Board

View Inspiration Board

Services

Brand Strategy + Messaging

Developing brand perception starting with purpose, vision, and mission.

Visual Identity Design

A cohesive visual design language tailored to your business.

Website + Digital Design

Online and digital tools are your most important brand assets.

Print + Packaging Design

See what's possible with sustainable materials and techniques.

Environmental Design + Signage

A well-designed space is an extension of your brand experience.

Artwork + Illustration

Custom artwork will differentiate and make your brand memorable.

Process

01_Discovery

Immersive learning, uncovering brand strategy and positioning.

02_Design

Intensive design explorations and creative vision development.

03_Development

Phased rollout of brand assets. Oversight of web dev and printing.

04_Delivery

Final files, brand guidelines, and collateral are prepared for handoff.

Recognition

2025

Eertmoed Studio Website

Site of the Day, Best CSS Gallery

2024

Top Crop Website

North American Guild of Beer Writers Award for Best Technical Writing, Shana Solarte

2023

Quarrelsome Coffee Branding

Sprudge Design Awards Finalist

2020

Omega Yeast Branding

Mindsparkle Magazine

2020

Totto's Market Branding

Mindsparkle Magazine

2020

Omega Yeast Packaging

The Dieline

View all

View all

View all

Features

Speaking

AIGA Mentor Talks

AIGA Small Talks

Apple Store

Brand New Design Conference

CreativeMornings

First Round Design Conference

School of the Art Institute of Chicago

SEEK Design Conference

Publications

99u Magazine

Communication Arts
Dwell Magazine

Graphic Design USA

Graphis Magazine

HOW Magazine

I.D. Magazine

Novum Magazine

Print Magazine

Books

Counter-Print

Rockport Publishing

Princeton Architectural Press

Contact

Project Inquiries

Let's talk about your project

Let's talk about your project

Let's talk about your project

Studio Inbox

info@eertmoed.studio

info@eertmoed.studio

info@eertmoed.studio

Location

Chicago—IL

Working remotely