Info
Knoed is a design practice specializing in creative direction, visual identity, print and digital design We help visionary designers, architects, artists, and entrepreneurs craft high-touch brands that are minimal, yet soulful. Guided by a reductive design philosophy, the studio brings each brand’s essence to life by subtracting the unnecessary and focusing on what’s authentic, essential, and enduring. These brands feel grounded and purposeful.
Directed by Kyle Eertmoed, the studio works closely with a trusted network of collaborators, tailoring teams to the unique needs of every project. Our portfolio spans a diverse range of industries, including architecture and design, hospitality and retail, and products and services. Our work has been recognized by publications such as Communication Arts, Dwell, GD USA, Awwwards, and The Dieline. We've also shared our expertise through speaking engagements at the Brand New Conference, CreativeMornings, AIGA, SAIC, and the Apple Store.
Studio Inbox
Careers + Internships
Connect
Location
Wicker Park
Chicago, IL
Services
Brand Strategy + Messaging
Developing brand perception starting with purpose, vision, and mission.
Visual Identity Design
A cohesive visual design language tailored to your business.
Website + Digital Design
Online and digital tools are your most important brand assets.
Print + Packaging Design
See what's possible with sustainable materials and techniques.
Environmental Design + Signage
A well-designed space is an extension of your brand experience.
Artwork + Illustration
Custom artwork will differentiate and make your brand memorable.
Process
01_Discover
Immersive learning, uncovering brand strategy and positioning.
02_Design
Intensive design explorations and creative vision development.
03_Develop
Phased rollout of brand assets. Oversight of web dev and printing.
04_Deliver
Final files, brand guidelines, and collateral are prepared for handoff.
Architecture + Design
Alisa Bloom
AllKinds
Cloth & Company
C&M Interiors
Debra Weninger Design
Ellipsis Architecture
Goltz Group
Hedge House Furniture
Icon Modern
Kim Scodro Interiors
Korte Company
Mademan Design
Merchandise Mart Properties
OWP/P Architects
Pagoda Red
Schuler Shook
Skyline Furniture
Sonny+Ash
Studio 1 Architects
Summer Thornton Design
Tim Thompson Design
Valerio Dewalt Train
Hospitality + Retail
Foxtrot
Gene's Sausage Shop
Hannah's Bretzel
Hyatt Hotels
Jayson Home
Landbirds
Optimo Hat Company
Outpost General Store
Quarrelsome Coffee
Scorched Earth Brewing
Totto's Market
Products + Services
Boss Hair Group
Curiously Cannabis
Echo Vie
Nuvango
Omega Yeast Labs
Seed to Serum
Tezi
Top Crop
Tru Studio
WCSC
Notable
Speaking
AIGA Mentor Talks
AIGA Small Talks
Apple Store
Brand New Design Conference
CreativeMornings
First Round Design Conference
School of the Art Institute of Chicago
SEEK Design Conference
Publications
99u Magazine
Communication Arts
Dwell Magazine
Graphic Design USA
Graphis Magazine
HOW Magazine
I.D. Magazine
Novum Magazine
Print Magazine
Books
Counter-Print
Rockport Publishing
Princeton Architectural Press