Knoed is the award-winning graphic design and branding practice of Kyle Eertmoed. With over 20 years of experience, he specializes in brand identity, website/digital, and print/packaging for startups, established businesses, and on a contract basis with design agencies. Rooted in a reductive and soulful aesthetic, the studio focuses on subtracting the unnecessary to deliver projects that elevate and resonate.
Kyle Eertmoed
Design Director/Founder
Studio Inbox
Connect
Location
Wicker Park
Chicago, IL
Notable
“Working with Kyle has been one of the most empowering experiences I have had as a business owner. He is excellent at helping you determine ‘how’ to think about your brand, not necessarily ‘what’ to think. I love that.”
— Justin Marcis, Founder, Windy City Strength & Conditioning
“Kyle not only crafted beautiful works of art for us with his innate (and insane) talents but always did so in the most friendly, professional, and humble manner. He took the time and patience to get to know us and understand our business so that they were able to perfectly bring our values, voice, and personality visually to life. We absolutely could not be happier having worked with Kyle.”
— Mark Schwarz, Co-Founder, Omega Yeast
“Kyle getS it. HE took a thoughtful approach from day one and never let up as HE brought the branding to life. When I come to work everyday, I’m reminded how focused they were on building something with heart. It makes me smile just thinking about it and I’m grateful.”
— Scott Perin, Founder, Totto's Market
"Working with Kyle was a fantastic experience and I couldn’t have asked for a better guide into the world of design. Not only was his mentorship instrumental to my growth as a designer, his leadership fostered a positive and collaborative work environment which made coming to work everyday exciting. He expertly balanced providing me with the space and inspiration necessary for creativity while also knowing precisely when to step in and provide a timely nudge if I was stuck. He’s an amazing designer and an even better dude, and I’m so grateful for our time working together."
— Dexter Stevens, Designer at Quarrelsome Coffee
“Within two meetings Kyle had a thorough comprehension of my brand and the direction. I am so thrilled with the completed packaging—the end result has far exceeded my expectations.”
— Susie Lee, Founder, Echo Vie
“Kyle exceeded our expectations every step of the way. I’m an absolute perfectionist and was very happy with how he was able to know what I was looking for and produce a final product that was better than I could’ve imagined.”
— Philip Mast, Founder, Hedge House
About
Originally founded in 2011 by Kyle Eertmoed and Kim Knoll, Knoed has earned the reputation as a leading design studio in Chicago, serving the design needs of diverse industries such as architecture, interior design, hospitality, retail, products, and services. Today, Knoed is the design practice of Kyle Eertmoed, who works independently and with a trusted network of collaborators tailored to each project’s needs. In 2021, Kim left design to pursue her artwork full time.
Services
Brand Strategy + Messaging
Developing brand perception starting with purpose, vision, and mission.
Visual Identity Design
A cohesive visual design language tailored to your business.
Website + Digital Design
Online and digital tools are your most important brand assets.
Print + Packaging Design
See what's possible with sustainable materials and techniques.
Environmental Design + Signage
A well-designed space is an extension of your brand experience.
Artwork + Illustration
Custom artwork will differentiate and make your brand memorable.
Process
Discover
Immersive learning, uncovering brand strategy and positioning.
Define
Establish strategic direction for creative exploration.
Develop
Phased rollout of brand assets. Oversight of web dev and printing.
Deliver
Final files, brand guidelines, and collateral are prepared for handoff.
Clients + Collaborators
Architecture + Design
Alisa Bloom
AllKinds
Cloth & Company
C&M Interiors
Debra Weninger Design
Ellipsis Architecture
Goltz Group
Hedge House Furniture
HiFi Brands
Icon Modern
Kim Scodro Interiors
Korte Company
Mademan Design
Merchandise Mart Properties
OWP/P Architects
Pagoda Red
Schuler Shook
Skyline Furniture
Sonny+Ash
Studio 1 Architects
Summer Thornton Design
Tim Thompson Design
Valerio Dewalt Train
Hospitality + Retail
Foxtrot
Gene's Sausage Shop
Hannah's Bretzel
Hyatt Hotels
Jayson Home
Landbirds
Optimo Hat Company
Outpost General Store
Quarrelsome Coffee
Scorched Earth Brewing
Totto's Market
Products + Services
Boss Hair Group
Curiously Cannabis
Echo Vie
Marcis Theory
Nuvango
Omega Yeast Labs
Scott Thompson Photo
Seed to Serum
Tezi
Top Crop
Tru Studio
WCSC
Awards + Recognition
Knoed’s work has been honored by esteemed publications including Communication Arts, Dwell, GD USA, Print, HOW, Creative Boom, SiteInspire, Awwwards, and The Dieline. Kyle has also shared his expertise on branding and design at respected venues such as the Apple Store, Brand New Conference, First Round Conference, Creative Mornings, the AIGA Mentor Program, and the School of the Art Institute of Chicago. The studio's work has been featured in over 20 design books from publishers like Counter-Print, Princeton Architectural Press, and Designer Books.
2025
Totto's Market Branding
STA 100 Awards
2025
Eertmoed Studio Website
Best Designs, DesignRush
2025
Eertmoed Studio Website
Site of the Day, Best CSS Gallery
2024
Top Crop Website
Craft Beer Marketing Platinum Crushie Award
2024
Top Crop Website
N. American Guild of Beer Writers Award
2023
Quarrelsome Coffee Branding
Sprudge Design Awards Finalist
2022
Omega Yeast Website
Featured Best Website Designs by Design Rush
2020
Omega Yeast Branding
Mindsparkle Magazine
2020
Totto's Market Branding
Mindsparkle Magazine
2020
Omega Yeast Packaging
The Dieline
2020
Echo Vie Branding
APD No.16, Sandu Publishing
2020
Totto's Market Branding
Best Design Award, APD No.16, Sandu Publishing
2019
Cloth & Company Website
The Best Designs
2019
Cloth & Company Website
Communication Arts 'Webpick'
2019
Omega Yeast Website
SiteInspire
2019
Cloth & Company Website
Awwwards Honorable Mention
2019
Cloth & Company Website
French Design Index
2019
Knoed Website
The Best Designs
2019
Knoed Website
French Design Index
2019
Knoed Website
Communication Arts 'Webpick'
2019
Boss Hair Group Branding
APD No.15, Sandu Publishing
2019
Omega Yeast Branding
Creative Boom Magazine
2018
Seed to Serum Package Design
The Dieline Trend 2018 Report
2018
Echo Vie Packaging
The Dieline
2018
Branding Knoed: Kim Knoll Makes Things Happen
Newcity
2018
Knoed Creative Spotlight
Novum Magazine
2018
Meet Trailblazer Kim Knoll
VoyageChicago
2018
Omega Yeast Website
Awwwards Honorable Mention
2018
Omega Yeast Website
Communication Arts 'Webpick'
2018
Seed to Serum Branding
Print Regional Design Annual
2018
Kim Scodro Brochure
APD No.14, Sandu Publishing
2018
Seed to Serum Branding
APD No.14, Sandu Publishing
2018
Omega Yeast Website
French Design Index
2018
Textural Minimalists
Great Lakes by Design
2018
Knoed Creative
99u
2018
Echo Vie Branding + Packaging
Novum Magazine, 03.18 Issue
2017
2017 Minimalist Wall Calendar
Chicago Design Museum Shop
2017
2017 Minimalist Wall Calendar
Dwell Shop
2017
2017 Minimalist Wall Calendar
Design Milk
2017
Design 50: Who Shapes Chicago 2017
Newcity
2017
Schuler Shook Website
Communication Arts 'Exhibit'
2017
American Dental Association Catalog
"Gold" Excel Award of Association Media & Publishing
2017
Schuler Shook Website
Awwwards Honorable Mention
2017
Seed to Serum Branding
Mindsparkle Mag
2017
Scorched Earth Brewing Co. Branding
Vintage Modern: Design with A Past
2017
Seed to Serum Package Design
The Dieline
2017
Echo Vie Branding + Packaging
Mindsparkle Mag
2016
Hannah's Bretzel Environmental Graphics
Communication Arts 'Exhibit'
2016
One of a Kind Show Chicago
The Best Designs
2016
Hannah's Bretzel Environmental Graphics
Designlicious II, Basheer Graphic Books
2016
Scorched Earth Visual Identity
Design360º Magazine
2016
Tru Studio Promo
For Print Only (FPO)
2016
Tru Studio Identity
Communication Arts ‘Exhibit’
2016
Scorched Earth Visual Identity
Asia-Pacific Design No.12, Sandu Publishing
2016
Kim Scodro Interiors Brochure Design
For Print Only (FPO)
2016
2017 Minimalist Wall Calendar
For Print Only (FPO)
2015
Tru Studio Promo
No Plastic Sleeves
2015
BAHS Branding
Start Me Up!, Gestalten Publishing
2015
Outpost Branding
Start Me Up!, Gestalten Publishing
2015
Jayson Home Catalog Design
Top Graphic Design Series 3 - Brochure & Layout, Hightone Publishing
2015
Windy City Strength & Conditioning Website
Awwwards 'Honorable Mention'
2015
BAHS Logo
Modern Heraldry, Counter-Print
2015
Nuvango Logo
Modern Heraldry, Counter-Print
2015
Skyline Furniture Design
Good Idea 4, Hightone Publishing
2015
Nuvango Design
Good Idea 4, Hightone Publishing
2015
Knoed Creative
Communication Arts Fresh
2015
Kim Knoll
Newcity Design 50: Who Shapes Chicago
2015
Scorched Earth Package Design
The Dieline
2015
Goltz Group Website
Communication Arts 'Webpick'
2014
Vosges Packaging
Pack Your Life III, Artpower International Publishing
2014
Gene's Sausage Shop Branding
Behance Branding Served
2014
Hedge House Website
The Best Designs
2014
Optimo Branding
Behance Branding Served
2014
Skyline Furniture Website
The Best Designs
2014
BAHS Branding
Behance Branding Served
2014
Goltz Group Website
Awwwards 'Honorable Mention'
2014
Pilgrim Christakis Logomark
Monogram Logo, Counter-Print
2014
Outpost Logomark
Monogram Logo, Counter-Print
2014
Tru Studio Logomark
Monogram Logo, Counter-Print
2014
Hedge House Logomark
Monogram Logo, Counter-Print
2014
Outpost Branding
Behance Branding Served
2014
Goltz Group Website
The Best Designs
2014
Korte
Behance Editorial Design Served
2014
Scorched Earth Brewing Website
The Best Designs
2014
Tru Studio Promo
For Print Only (FPO)
2014
Hedge House Identity
Society of Typographic Arts Archive14
2013
Vosges Packaging
Top Graphic Design Series Vol. 2, Hightone Books
2013
X-Doria Branding
Top Graphic Design Series Vol. 2, Hightone Books
2013
British American Branding
For Print Only (FPO)
2013
British American Website
The Best Designs
2013
Knoed Website
CSS Design Awards Nominee
2013
Knoed Website
The Best Designs
2013
Knoed Website
siteInspire 'Selected Site'
2013
Knoed Website
Awwwards 'Honorable Mention'
2013
Knoed Website
Abduzeedo
2013
Outpost Branding
For Print Only (FPO)
2013
Outpost Branding
The Dieline
2013
Merchant Logo
Design: Logo, Rockport Publishers
2013
BAHS Logo
Design: Logo, Rockport Publishers
2013
Knoed Creative
"People to Watch" - Graphic Design USA
2012
Optimo Hats Branding
Magic Branding 2, Designer Books
2012
RFRM Jewelry Branding
Magic Branding 2, Designer Books
2012
Vosges Packaging
Magic Packaging 2, Designer Books
2012
826 Seattle Website
Creative Bloq
2012
Vosges Packaging
Brand Magazine, Sendpoints Publishing
2012
X-Doria Website
Awwwards 'Honorable Mention'
2012
X-Doria Packaging
The Dieline
2012
X-Doria Website
Communication Arts 'Webpick'
2012
Merchant Branding
APD No.8, Sandu Publishing
2012
Oven Branding
Good Idea, Hightone Book Publishing
2012
Vosges Packaging
Behance Packaging Design Served
2011
Gene's Sausage Shop Branding
Fire it Up by Joseph Szala
2011
Oven Branding
Choi's Gallery, Vol. 12
2011
Gene's Sausage Shop Branding
Choi's Gallery, Vol. 12
2011
Gene's Sausage Shop Branding
Colour Party, Dopress Books
2011
Lifebook Branding
Colour Party, Dopress Books
2011
Snap36 Branding
Colour Party, Dopress Books
2011
RFRM Jewelry Website
Smashing Magazine
2011
Chicago L-Shirts Website
Smashing Magazine
2011
826 Seattle Website
siteInspire 'Selected Site'
2011
826 Seattle Website
Typekit 'Sites We Like'
2011
Oven Branding
Print Regional Design Annual
2011
Chicago L-Shirts
Big Cartel "Featured Store"
2011
Gene's Sausage Shop Website
siteInspire 'Selected Site'