# Eertmoed Studio > A Chicago strategic brand design studio helping founders who are ready for change and design studios with too much on their plate. ## Main pages - [Home](https://eertmoed.studio/): Overview of Eertmoed Studio, its approach, and selected brand design work. - [Info](https://eertmoed.studio/info): Information about the studio, its practice, and how to get in touch. - [Testimonials](https://eertmoed.studio/testimonials): Client testimonials and perspectives on working with Eertmoed Studio. - [The Latest](https://eertmoed.studio/latest): Articles, essays, talks, and recent updates from the studio. - [Subscribe](https://eertmoed.studio/subscribe): Subscribe to updates from Eertmoed Studio. ## Work - [Reductive Wall Calendar](https://eertmoed.studio/work/reductive-wall-calendar): A wall calendar designed to be kept long after the year ends. - [Innovation Park](https://eertmoed.studio/work/innovation-park): Brand identity for a 184-acre master-planned community in Sacramento, California. - [Marci's Theory](https://eertmoed.studio/work/marcis-theory): Brand design for a fitness brand. - [Restly](https://eertmoed.studio/work/restly): Brand design for a cannabis brand. - [Optimo Hats](https://eertmoed.studio/work/optimo-hats): Print and digital design for a heritage hat maker. - [Orrin Studio](https://eertmoed.studio/work/orrin-studio): A conceptual brand identity project for an architecture firm. - [Pagoda Red](https://eertmoed.studio/work/pagoda-red): Brand identity and website design for a luxury antiques retailer. - [Totto's Market](https://eertmoed.studio/work/tottos-market): Award-winning brand design and website for a Chicago neighborhood grocer. - [Kim Scodro Interiors](https://eertmoed.studio/work/kim-scodro-interiors): Custom portfolio brochure and business cards for a luxury interior designer. - [Jayson Home](https://eertmoed.studio/work/jayson-home): Catalog design for a leading home furnishings retailer. - [Quarrelsome Coffee](https://eertmoed.studio/work/quarrelsome-coffee): Brand identity, packaging, Shopify website, and café design for a specialty coffee roaster. - [Top Crop](https://eertmoed.studio/work/top-crop): Brand identity and custom CMS website for an educational publication. - [Echo Vie](https://eertmoed.studio/work/echo-vie): Skincare brand design and luxury packaging for a natural skincare line. - [Windy City SC](https://eertmoed.studio/work/windy-city-sc): Gym rebrand and website for Chicago's first CrossFit gym. - [Hedge House Furniture](https://eertmoed.studio/work/hedge-house-furniture): Minimal brand identity and website design for a custom furniture maker. - [Tru Studio](https://eertmoed.studio/work/tru-studio): Brand identity and print design for a commercial photography studio. - [Cloth Company](https://eertmoed.studio/work/cloth-company): Brand design for a home furnishings company. - [Eken](https://eertmoed.studio/work/eken): A furniture brand concept. - [Boss Hair Group](https://eertmoed.studio/work/boss-hair-group): Brand identity and print design for a hair salon. - [Impasto](https://eertmoed.studio/work/impasto): A pizza brand concept. - [Outpost](https://eertmoed.studio/work/outpost): Brand identity and print design for an independent general store. - [Tezi](https://eertmoed.studio/work/tezi): Brand design for a technology startup. - [Midjourney](https://eertmoed.studio/work/midjourney): A Midjourney artwork project. - [Omega Yeast](https://eertmoed.studio/work/omega-yeast): Brand identity and website design for a brewing innovation company. ## Blog - [Freelancer or a Branding Agency](https://eertmoed.studio/latest/freelancer-or-a-branding-agency): There's a third option no one talks about. - [The Architecture of Silence](https://eertmoed.studio/latest/the-architecture-of-silence): What HW Studio in central Mexico can teach us about designing with conviction. - [Reductive Design Principles](https://eertmoed.studio/latest/reductive-design-principles): Less, done with more care. - [People Are Sick of Being Sold To](https://eertmoed.studio/latest/people-are-sick-of-being-sold-to.): Can we just stop already? - [Making Decisions as a Founder](https://eertmoed.studio/latest/making-decisions-as-a-founder): The hardest part of building a business is deciding alone. - [Do You Really Need to Scale Your Business](https://eertmoed.studio/latest/do-you-really-need-to-scale-your-business): Why growth is not always right. - [Start With Why: How Great Leaders Inspire Action](https://eertmoed.studio/latest/start-with-why-how-great-leaders-inspire-action): A reflection on Simon Sinek's TEDx Puget Sound talk. - [Typeforce 11](https://eertmoed.studio/latest/typeforce-11): Kyle Eertmoed exhibits with 30 Chicago artists and designers. - [First Round Conference](https://eertmoed.studio/latest/first-round-conference): Kyle presents first-round client work. - [Apple Store Creator Series](https://eertmoed.studio/latest/apple-store-creator-series): Kyle speaks at the Apple Store in Lincoln Park, Chicago. - [Brand New Conference](https://eertmoed.studio/latest/brand-new-conference): Kyle speaks about the practice of brand identity. - [CreativeMornings](https://eertmoed.studio/latest/creative-mornings): Eertmoed Studio kicks off the year as one of the first speakers. ## Optional - [Links](https://eertmoed.studio/links): A curated collection of relevant studio links. - [Privacy Policy](https://eertmoed.studio/privacy-policy): Privacy and site policy information.